Citi Just Realized It Can’t Beat Bitcoin, Considers Joining Instead BTC   newsbtc.com U.S. financial services firm #Citi considers offering Bitcoin services following a flood of interest from its clients. The firm is one of many banks that has warmed to cryptocurrency in recent times. Although Citi has only signaled an interest at this time, a new custody initiative backed by Fidelity could soon see hundreds of U.S.