Women all over have this one question in mind when we hear the word superfood.

Does this actually increase health? Or is this a waste of money?

Let’s take a peak in history of where superfoods came from…since WWI we have had a term for nutrient dense foods, and they are called superfoods.This marketing ploy came from the United Fruit Company that began their banana import.

The United Fruit Company marketed the banana as an affordable fruit, easily digested, and nature’s protected nutrients. The banana became a popular fruit shortly after and has been prided as a great food for treating Celiac’s (before gluten was discovered). And then the superfood name took off as a marketing gimmick.

According to a Nielson survey, consumers are willing to pay more for foods perceived as healthy, and health claims on labels seem to help. Interestingly, foods already perceived as healthy that also carry a health claim show the greatest sales. (1)

Does the nutrient density of superfoods match their marketing hype?

Well yes…and no.

Superfoods are in fact nutritious, but the danger is that many focus on the brands that label their products as containing “superfoods” while ignoring the many other fruits and vegetables that are as nutrient dense as the superfoods.

Ultimately, superfoods are definitely a source of abundant nutrition…but most vegetables and fruits are superfoods as well, regardless of the marketing label.

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Reference:

Nielson Global Health and Wellness Report. We are what we eat. Healthy Eating Trends Around the World. January 2015. Accessed 11/14/2019.

What’s the #1 fear women have when it comes to superfoods?