Gillette CEO Gary Coombe said the backlash to the company’s infamous ‘toxic masculinity’ ad was a “price worth paying” despite Procter & Gamble taking $8 billion writedown on its Gillette shaving business.
https://summit.news/2019/08/02/gillette-ceo-says-backlash-to-toxic-masculinity-ad-a-price-worth-paying-despite-8-billion-writedown/