5 Mistakes You Need to Avoid When Designing Business Cards
Planning to get a few business cards printed? That’s a great idea, and with so many vendors offering high-end business cards at attractive rates, you should have your pick of the lot. For starters you may want to approach companies that deal in promotional items; just search online for promotional items Victoria and that should net you a few results. Once you have picked the right firm after trawling through the results, all that’s needed is for you to communicate your vision and get the firm to print the cards, just as you’d pictured it. But you may want to review the following mistakes that most people make when printing out their business cards.
20/20: Not everyone has perfect vision and in fact, the proportion with perfect vision would be in a minority so as to speak. Anyway, using a small font to save up on the cost of printing business cards can end up costing you more in terms of actual leads and prospective customers. If you are still not sure if the font you have chosen for your card is legible or not, get a few samples printed out, show the same to others and gauge their reaction.
Glossy Finish: Granted that most of us like business cards with that glossy finish that leaves the card with a brand new appearance and the fact that this finish prevents the card from getting dirty is just icing on the cake. But the glossy finish makes it hard to write anything on the card which kind of defeats the purpose. Most of us use business cards to make jottings on it with pen or pencil – crib notes about the contact, business etc and trying to use these cards for the same is just about next to impossible.
No Email/Web Address: In the age of net connectivity, this is a big no-no, you need to ensure that both your email address and link to your company page is prominently displayed that would enable prospective customers to contact you right away. Most of your customers would be initiating contact through an online medium so it makes sense to ensure that your business cards contain accurate information and that the same is displayed prominently, therefore rendering it legible.
No Links to Social Media: If you plan to rebrand yourself, then it is vital that you list some of your main social media accounts as well. This would enable you to develop a customer base online.
Printed on Poor Quality Paper: When searching online for business cards Victoria BC, you may want to check out the quality of paper that these vendors use for printing the business cards. You need cards that look good and yet remain durable and last for a while. That’s what you need to be aiming at for cards printed with poor quality paper, often do not last long, which defeats the main purpose.