Using audience insights like a Facebook marketing partner

How to use Facebook audience insights:

In this article, I'll show you exactly how to use the Audience Insights tool to uncover hidden targeting opportunities, which can lead to a staggering drop in advertising costs. Are you facing targeting Facebook ads? Discovering what interest’s perfect customers are one of the most important parts of Facebook advertising. In fact, just by changing an interest, you could double your campaign results.

Facebook marketing partner:

Facebook marketing partners are offering a large range of solutions to help spread your business and sell your products and make good relationships with customers more effectively. Facebook marketing partner provides a way to interact with people with business and make easier purchasing. A Facebook Marketing Partner (FMPs) is a gathering of technology organizations and offices that have been screened by Facebook and ensured their vastness in helping the public to maximize their missions. These organizations have earned the opportunity to impress the authority of Facebook Marketing Partner identification and be perceived by Facebook as a lead the way in their field. Also, they're here to assist sponsors with existing with Facebook publicizing efforts.

Using audience insights:

Have you already found an audience that converts well? You can use Audience Insights to find dozens of other similar interests to scale your campaigns and get more sales. Here's how to do it in six easy steps.

Access the Facebook Public Tool:

Navigate to Ad Manager, click "Tools" at the top, and select "Audience statistics" from the drop-down menu:

Or type www.facebook.com/ads/audience_insights into your browser to access the tool directly.

Select your audience:

Once in Facebook Audience Insights, select the audience you want to analyze. Facebook audience - Everyone on Facebook, People connected to your page, A personalized audience everyone on Facebook: All Facebook users People connected to your page: fans of your page A personalized audience: the people on your email list or the audience of your website visitors.

Define the audience "seeds":

Then use the sidebar to specify the "seed" audience you want to analyze by entering your location, age, and gender. Then add at least one related interest in the Things field Avoid generic interests such as sports, nature, and travel. Instead, choose the specific ones right from the start:

Analyze the top categories and page ratings:

If you followed the previous steps correctly, you can see the top categories that the potential audience is interested in and the most popular pages in each category.

I've only highlighted a few pages, but you can see that most of them are related to running and fitness - great for us! What's even more interesting, you can scroll down to see a list of dozens of pages sorted by relevance and affinity

Save the most relevant pages:

Keep playing with your core audience until you see more relevant results in Top Categories and Page Likes. Then scroll to the bottom of the page and sort the pages by affinity or relevance. Look at all the pages and write down specific interests, brands, magazines, websites, organizations, community pages, celebrities, or anything else that can define your target