Nowadays, if you want a successful web marketing campaign, you need to invest more than superior content. When it comes to Facebook marketing, your success will be driven by distribution as much as it is powered by content. So how do you get access to more Facebook users - not just any people but your TARGET audience - to deliver your content?
Below are five Facebook advertising tips to help you maximize the benefits from your efforts:
1.Put existing customers first.
The more relevance an ad has to a prospect, the more likely it will be clicked. Hence, you should always focus your efforts on your existing customers before anyone else. Like they always say, keeping old customers comes easier than bringing in new ones. According to research, Facebook Custom Audiences can lead to soaring ROI. So instead of venturing into uncharted waters, begin with the audience you already know and who likely find your message very relevant.
2.Deliver ads to your fans.
Serving ads to your fans can boost your ROI by as much as 35% as opposed to non-fans. You may ask, why that wide a difference between these two audiences?
they have liked your page, meaning they have indicated an interest in your products or services. As with your custom audiences, this is one of the most qualified groups you can target.
3. Take advantage of Facebook's Power Editor tool.
The "Power Editor," which is found in your Ads Manager, enables you to make more optimized ads at half the time. It's the tool professional marketers use in delivering highly targeted ads, and it's quite easy to learn. You just need time to get familiar with it, and then you can use it to gain a competitive edge. Learn how to use google adwords or read more retargeting tips.
4.Get to know your audience with Facebook's Graph Search.
Facebook's search is so much more powerful than you'd think. Graph Search lets you find people, pages, and posts that are related to your keywords. It's certainly a great way to find more ad targeting options.
5.Nail down your target demographics using Audience Insights
By using Audience Insights, you can know more about all Facebook users, users who are presently connected to your page, and even specific users if necessary. Go to "Demographics" to find helpful information, such as pages liked by your audience, their current locations, their household, their buying patterns, and activities they are usually interested in. This is just about the best place to begin narrowing down your Facebook ad target audience. Continue reading more on this here: https://www.huffingtonpost.com/entry/5-tips-on-how-to-become-a-badass-facebook-ad-expert_us_590e099ee4b046ea176aebb2.