Transformation of Food Industry Through Blockchain Technology
With the growing number of food industries and a new experiment with the latest technology to improve the customer service, blockchain technology is taking off. Industry experts see that blockchain technology can bring various benefits to food services, ranging from loyalty to traceability. Blockchain helps Information to share and store on the decentralized open network, which generates trust between the retailers, suppliers, and consumers. Transparent nature of blockchain empowers the entire chain to be more responsive in case of food services. Moreover, blockchain also helps to averse the risk of food fraud and safety.
Bitcoin, the first cryptocurrency, introduced the Blockchain to the world. The blockchain is an immutable network, which has the capacity to remove the third party processing entirely. From the last couple of years, the food industry had grown rapidly, and blockchain technology is helping them to increase the scalability and understand the behavior of customers in the food industry. Most of the companies are taking the help of technology to build the strategies, reward programs, and digital payment systems. Traditional manual process and technology are either expensive or time-consuming to analyze the behavior of the market and customers. There are various companies who are trying to exploit the opportunities of blockchain technology, Resto is one of them. Food safety, preventing fraud, fare and fast payment are the main features of implementing the blockchain technology in the food industry.
Customer are increasingly discerning when they see poor services and rotten loyalty programs of food companies. Resto is creating the ecosystem where all the issues ranging from marketing to payment will be resolved with the help of blockchain and integrating food companies’’ CRM with Resto CRM.
Resto is providing the innovative loyalty program including marketing platform for earning passive income which has a unique advantage in the food industry. Underneath are few of them:
A service for business owners
With the advent of innovative technologies, customers have become more choosy in meals and food services. Foodservice operators are struggling to get the marketing data, tools to generate the reports and CRM system. Resto will help foodservice operators by providing the ready-made platform, which has the collection of data to target the right consumers.
A service for a marketing specialist
Marketing is one of the significant components to successfully launch the food services. Effective marketing strategies require deep analysis of data, market research and monitoring of consumers. When we have the large business, data is also more, which require advanced marketing tools to analyze the behavior of the customers. Resto is providing the marketing platform to monitor real review, taste preference, average spending, and customer profile analysis.
A service for customer
Resto will provide the platform for the customers which will be easy to use and flexible. Customer will be able to distinguish various loyalty programs across the food industry, browse the food service operator based on the review, average spend and feedback. Loyalty rewards will be paid in Resto, which can be used and redeemed in all the food services operators who are registered on the Resto platform
Furthermore, resto wallet, loyalty programs, and review system will further enhance the capabilities of resto platform.
To summarise, more and more people want to see the innovations and visibility in the food industry, where blockchain technology can play an important role. Nevertheless, more research is required to generate empirical data to conceptualize the view.