biggest digital sectors in the world and even predicted to grow bigger. In 2017, the gaming industry reached $116 billion in terms of revenue. This figure was calculated to be three times more than the movie tickets sales. It is even expected to take over sports when we add up revenue from PC gaming systems and console. The gaming industry has not only been a huge revenue market, but also one that has helped technology evolved greatly. Gaming has helped new tech innovations to become a reality. Some innovative breakthroughs include; high end gaming laptops, smart phones, high end gaming consoles and Virtual Reality headsets (VR). IMG_20180629_221429.jpg THE INDUSTRY CHALLENGES Despite being a huge lucrative industry, the gamiv industry like every other industry or sector has various problems such that when solved, it will further increase the revenue of the gaming industry from what it used to be. Some of the problems experienced include; a. Centralized distribution platform- in today’s gaming world, the gaming distribution state has been managed by few distribution platform players who seem to be the ‘big boys' calling the shots in the game. These major players are; I. APP STORE owned by Apple II. PLAYSTORE owned by Google III. STEAM owned by Valve IV. ORIGIN owned by Electronic Art (Best know for their FIFA football game series) b. Marketing and Advertising- Game developers give 30% or more of their revenue to centralized game distribution platforms. This makes them spend huge budget for marketing and advertising. Developers in turn, look for more ways to monetize their games by making the end user pay more for games. This kind of business model makes the owners of the distribution platform the top gainers, while the developers and end user suffer the loss. c. Payment System and Solutions- This is also a major problem of the gaming industry. Developers try to find a way to come up with a payment system that will be able to work locally and internationally. ...