In the book, an important part is reserved for the drafting of the CV as a fundamental tool to support one's personal brand.
I focus in particular on the narrative character of this document as the creation of a self, of a personal brand, is a continuous reworking of the facets of our person. The narrative form is the best way to organise and structure our experiences and competences in order to guarantee the maximum transparency of our digital identity.
Creating an aseptic CV without the involvement of our passions and yearnings, without our emotions, means removing that imprinting of life evolution, determined above all by soft skills, which should represent the real added value for the reader.