ICO UBEX
Ubex is a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources.
What technologies is Ubex based on?
Neural network :
1. Collection of necessary information about internet resources and their users, analysis of users’ current interests and needs
2. Selection of the most relevant and financially profitable advertisement, matching it with the appropriate advertising format
3. Regression analysis of statistical indicators to determine the most relevant results
4. Accumulation and processing of the regression analysis results history, and training of a neural network with reinforcement learning
Programmatic :
1. A combination of methods of purchasing advertising on the internet with the help of an automation engine responsible for making decisions about transactions without any human involvement, on the basis of a user’s socio-demographic and behavioral profiles
2. Real-time trading that facilitates buying and selling of each separate ad display through instant auctions
3. High-precision targeting, which enables the transition from buying advertising space to acquiring of the target audience
Blockchain :
1. Development of a multi-level advertiser and publisher reputation tracking system aimed at fraud prevention
2. Use of smart contracts to exclude any intermediaries between advertisers and publishers
3. Storage of data necessary for artificial intelligence learning along with the information on publishers’ sites, ad content, offers and the history of the participants
4. Tokenization of advertising spaces on publishers’ websites by receiving UBEX tokens in advance
5. Using UBEX tokens to compensate participants for sharing data about the user visiting their websites (Data mining)
Pay Per Action :
1. A program that would allow advertisers to pay only for specific actions taken by users redirected from publisher websites
2. The PPA-model is the most cost-effective option of paying for advertising and is popular among exchange members with a long-standing history and high rating
3. The Pay per Lead, Pay per Call, Pay per Install, and Pay per Sale approaches are the most common among all PPA models
Why buy Tokens now?
Limited issue of tokens
The total number of issued tokens is 4 billion UBEX; the release of new tokens is made impossible by the smart contract. All unsold tokens will be burned. The team and the advisors are locked out of their tokens for a period of 1 year.
Consistent demand growth
UBEX Tokens are used by advertisers to pay publishers. As this groundbreaking program expands into new geographies, it will lead to a surge in the number of advertisers that will, in turn, be translated into demand growth for the token.
Financial model involving the burning of tokens
Every quarter, we will use 20% of our proceeds from transaction commissions to buy back UBEX Tokens and destroy them, until 50% of all UBEX Tokens are taken out of circulation. This approach creates a scarcity in the token supply.
Full compliance with SEC and FINMA
UBEX is a payment token used within an operational application. As such, the UBEX token will be in high demand on leading exchanges that comply with the regulations of the Securities and Exchange Commission (SEC) and the Swiss Financial Market Supervisory Authority (FINMA).
UBEX MISSION :
To create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.
1. Automate the interaction of advertisers’ offers and publishers’ websites
Using neural networks and accumulated data, select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results.
2. Significantly reduce commissions by removing the middlemen
Eliminate all indirect links between advertisers and publishers by applying smart contracts for all types of tracking, thereby increasing the economic efficiency of cooperation.
3. Create an opportunity for publishers to tokenize ad slots
Using all available statistics from advertising websites and participants within the exchange, provide a forecast of potential earnings and an opportunity to collect it in advance if the reputation is high enough.
4. Develop a multi-layered system of platform participant reputation rating
Implement a system of rating advertisers and publishers, which will be stored in the blockchain along with the full history of their operations, to prevent fraud and to enable a mechanism of dealing with the most trustworthy partners.