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Advertising market catalyst

ivan77777Jun 5, 2018, 8:25:17 PM

The Internet advertising market is growing like mushrooms after the rain. By 2020, its volume, as experts suggest, will be about 290 billion dollars. Undoubtedly, now advertising on the Internet is increasingly replacing other channels for promoting goods and services, but specialists who directly interact with this channel complain that it is very difficult to reach the planned effect lately. The problem is this: the Internet advertising market is essentially huge, and it's not a sin for scammers and any fans of "free money". Snatch a piece of more than 200 billion - a thing tempting. So, experts complain that recently appeared a large number of bots that wind up viewing, and thus spoil the whole point of investing in online advertising - ROI does not justify itself. Plus to all this, there are a lot of scammers who will happily steal your personal data, and also take a couple of hundred dollars from your bank card (using these same data). Even such giants as Google and Facebook are not easy.

The world needs technology that will not allow fraudsters and bots to manage the situation. And then the NOIZ Chain project appears, which intends to solve this problem.

Idea

The NOIZ team plans to create such an ecosystem that will unite all participants in the advertising market (advertisers, users, intermediaries) and will guarantee complete security (from data theft, financial, etc.) to each side. The relevance of the idea is confirmed by the information provided above on the state of the advertising market and is really in demand right now.

How it works

The technology used by the NOIZ Chain project will consist of a synthesis of blockchain technologies and artificial intelligence. This will solve the following problems:

1. Fight against cheating views / clicks. NOIZ Chain will use the following mechanism: first, the communication between the client and the advertiser will be established directly (without intermediary). Also, advertisers will stimulate customers with special bonuses, make purchases (this will also increase the trust between the advertiser and the consumer). All this should bring communication between the advertiser and the consumer to a new level.

2. Security for advertisers. With the help of the blockchain it will be possible to completely eradicate fraud, as advertisers will be able to see the entire history of publications and transactions of a particular user of the ecosystem.

3. Data leakage. Now there is no such problem as Facebook will not - users will be informed that their personal information is going to be shared by one or another advertiser, and the user will now decide what data he will distribute and which ones he does not.

4. Increased confidence. All parties involved in the NOIZ Chain ecosystem will jointly develop the ecosystem of the project, thus eradicating fraud and any illegal activities in this ecosystem. In fact, everyone will know everyone. It turns out, as a kind of community, to get into that you need to meet a set of criteria.

NIKOLA

An interactive mediator and assistant for all sides of the ecosystem will be the dialogue bot NIKOLA. It will solve the following tasks:

1. Increases conversion

2. Helps users understand the system

3. Reduce the user and the advertiser.

4. Stimulates users to interact with advertising

With each new dialogue, it becomes smarter (thanks to the technology of artificial intelligence) and this increases its effectiveness. Users will be rewarded with tokens for interaction with advertising, and advertisers will be happy with additional sales.

Security

The company is going to use HyperLedger technology for safe storage of information. This technology is tested in the work of more than 200 companies of their highest echelon. And unlike the usual blockchain, it allows you to store a huge amount of information.