Arguably, not a day goes by where we aren’t flooded with information on a variety of topics, while simply browsing the internet. It is no secret that user interactions with content are what drives that same content forward, which in turn means, that our attention on its own is quite valuable.
Still, how many times do you recall being rewarded for taking a few minutes out of your time, just to check out a random piece of content or link that you came upon? I personally remember no such cases and it is evident that businesses try a variety of incentives to get you to show interest in a product or service.
Along with things such as personal information, it is users’ time spent and involvement with content that are the true golden mines for content creators. Yet, with the emergence of blockchain technology we are witnessing the creation of new approaches to gaining that attention.
It is no secret that in order to receive, one first ought to give. So far, that has not been the case as far as online content is concerned – your valuable and precious time benefits the creators of content, but it does not specifically reward you for consuming it.
Luckily, MEDIA Protocol is here to take on that issue and transform the way consumers and publishers perceive online content. The idea here is somewhat simple, yet groundbreaking – the platform offers a way for content creators to provide incentives for consumers and reward their behavior.
MEDIA Tokens (ERC20) are utilized as a way of rewarding the interactions that users have with the content. In turn, users can use the Tokens for a variety of possible applications – paying for subscription fees to a service, for instance, or exchanging them for other cryptocurrencies.
Notably, the platform already has a working decentralized app – CryptoCatnip, which you can download and utilize in the ways mentioned above.
The roadmap is short and straight forward - 2018 is set to be an important year for the project, as the first half of the year involves a focus on building up awareness of the platform and the formation of strategic partnerships.
The latter half of the year looks to be even more exciting, as the platform releases important versions on its various core components, such as the CryptoCatnip dApp, while an analytics toolkit is expected later on in Q1 of 2019.
The core team behind MEDIA Protocol is consists of 14 professionals, each with a unique role and responsibility within the project. These range from development, research, management and others. The one thing in common, which the team members have, is that they each have years of experience under their resumes.
Notably, the two co-founders, Mr. Thomas Graham and Mr. Martin Adams have years of experience and academic achievements under their belts – Harvard Law School, for instance, has been an academic choice for both these men.
Additionally, it is worth noting the 6 people on the advisory board, including Mr. Mark Adams – the president of Vice, one of the hottest media channels on the planet right now.
The website has a clean structure, void of any unnecessary content, which allows you to dive right into the subject matter. It has a nice feel to it and provides you with all the information you may be looking for, such as links to social media channels and a general overview of MEDIA Protocol.
The Whitepaper goes into great detail, in order to explain how the platform works, both from the perspective of consumers and content providers. Technical details are also present and should provide a very good understanding to those, wishing to get involved. At 36 pages it is not the lightest of reads, but definitely not the hardest either.
Currently the project is accepting registrations for the community presale. The MEDIA Protocol Tokens (MPT) will be traded for ETH, but currently information is unavailable on neither the pricing of the tokens nor on any potential hard/softcaps and bonuses.
You can register for the community presale and keep a close eye on the ICO status on the Media Protocol website. No information is available on whether there are any limitations in regards to participation in the ICO.
MEDIA Protocol is one of those projects, where you take a look at the concept and the idea behind it and you can’t help but ask yourself: “How has this not been implemented yet?”
The notion that “time is money” is truer than ever in the 21st century – we are surrounded by content now, more than ever before and everyone wants a piece of your attention. Thus, it is also my personal belief that you should get rewarded for your time.
Additionally, what I like the most about MEDIA Protocol, is that you only submit your wallet data when you consume content, rather than your personal information – that is exactly the way, in which such matters should be conducted.
I am very eager to see what major partnerships will be landed in the future, as the concept is bound to attract many creators and consumers alike.
⚠️Disclaimer & Disclosure: None of what I provide in my articles is investment advice. Please do your own due diligence. A link to the article will be sent to the ICO team and they may issue a reward for it.
❕MEDIA Protocol Website: https://www.mediaprotocol.org/
❕MEDIA Protocol Whitepaper: https://www.mediaprotocol.org/papers/whitepaper.pdf
⚠️Username at Bitcointalk: mirofame
⚠️Profile at Bitcointalk: https://bitcointalk.org/index.php?action=profile;u=1653137