Medical Marketing: Highway to a Successful Practice

Medical Marketing: Highway to a Successful Practice

According to a recently published study, an increasing number of U.S. customers spend more than five hours per day on their smartphones. In addition, when they are using their mobile devices, they open an average of nine apps. Do you need a moment to let these numbers sink in?

Why do you need multichannel medical marketing?

With so many moving parts to manage, multichannel marketing may seem like an overwhelming task. These thought-provoking numbers may convince you that multichannel marketing is indeed beneficial for your practice.

According to Gartner, more than 90 percent of marketers struggle to connect more than three communication channels throughout the customer journey.

According to a report, nearly 74 percent of businesses have increased sales with an effective multichannel marketing strategy, 64 percent of businesses have improved consumer loyalty and acquisition, and almost 57 percent of businesses have better customer experience.

Email marketing, content marketing, social media marketing or digital marketing: Which channel or strategy is most effective at getting your patients to book appointments at your office? The answer is: There is no set answer. Your target audiences are engaging with your practice in a digital way. In order to engage your existing and potential patients, you will need to use a combination of channels.

Multichannel marketing allows you to connect with your target audience where they want, how they want and when they want. It involves leveraging different marketing channels, such as social networks, email, website, SEO, etc. to interact with your target audience. Multiple channels allow your potential patients to see you often and get a better idea of your services, so when the time comes to book an appointment, they are more likely to call your office.

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