Global automotive smart seating system market growth is driven by rising demand for safety and comfort in travel across the globe

Automotive smart seating system is advanced seating system, offers improved driving experience with added safety and comfort features. Smart seats are light in weight and thereby offers more flexibility to OEMs, attractive visual design and seating comfort. Some of the smart seats have preinstalled self-cooling and massage systems, which provide a comfort to drivers during long distance travel. Moreover, smart seating systems have an ability to measure driver’s physical information such as heart rate, breath rate, stress, and senses sign of exhaustion or fatigue.

Increasing long distance traveling is one of the major factor driving growth of the global market. Long distance of travelling can lead to tiredness and fatigue in individuals, which can be reduced to a certain level by employing of smart seating systems. Increasing number of vehicles has led traffic congestion especially in metro cities, leading to increased commute time, and this has created demand for smart seats in order to provide comfort to driver.

The global automotive smart seating system market report has been segmented on the basis of end-users and region. The global automotive smart seating system market has been segmented into original equipment manufacturers (OEM) and aftermarket, on the basis of end-users. The original equipment manufacturers segment is expected to grow at highest CAGR during the forecast period and is expected to contribute major market share in terms of revenue in next eight years. 

On the basis of region, the global automotive smart seating system market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The North America region is anticipated to generate highest revenue for automotive smart seating system market, owing to high acceptance for smart seating systems among the automotive industries. The Asia Pacific region is expected to grow at a highest rate in terms of sales and revenue in near future.

Key players operational in the global market include Johnson Controls, Magna International, Faurecia, Continental, Lear corporation, DURA Automotive Systems, and Toyota Boshoku.