Nucleus.Vision connecting the unconnected

“The full potential of connected devices is only achieved when they are tied to individual identities”  — Gartner Report, The Identity of Things for IoT

Founded in 2014 at Harvard University, Nucleus Vision is an end-to-end technology solution that captures and provides previously unaccessed data to retailers and other ‘brick and mortar’ businesses through its proprietary blockchain and real time sensor technology. 

The solution that Nucleus Vision has built, which currently has ION Sensors deployed in 10 live retail establishments, will support a valuable data network for unique visitor IDs and corresponding user data.

Nucleus.Vision proprietary IoT sensor technology doesn’t depend on any RFID, WiFi Bluetooth, or even facial recognition technologies to operate.

So let’s take a look into Nucleuls.Vision closer.

Nucleus Vision has built the world’s first IOT based contactless identification system (over blockchain), while building the largest universal loyalty program using internal crypto-currency (nCash). Nucleus Vision’ IoT solution enables retail brands around the world to build and execute a customer-focused shopping experience that leverages data from both in-person and online channels.

The platform uses blockchain, sensors, data and intelligent analytics to create automated solutions that generate customer loyalty. For retailers, Nucleus Vision’s IoT solution provides insights into customer behavior that were not previously possible, such as the ability to track customer visits, to aisles browsed and paths taken in-store, favorite products and brands, and predict future customer behavior in-store. This helps create a personalized customer experience that provides for greater customer satisfaction.

Giant corporations around the globe have traditionally monetized their customer data solely for their own benefit, and have maintained exclusive control over said data. Nucleus Vision shifts the power of data monetization to the customers themselves, enabling them to take full control of their own data, and the power to monetize it. The nCash token will be the currency for this data exchange, to remunerate data providers and to reward customers for sharing their data. This is decentralization in its truest and strongest form.

But the largest universal loyalty by Nucleus.Vision it is only little beginning of the revolution of the retail and physical security industries. The developers already working on putting together the frameworks for Nucleus Vision Home, Nucleus Vision Cars, Nucleus Vision Health, Nucleus Vision Agri, Nucleus Vision City and Nucleus Vision Air. The team really hope and believe in that the platform will have massive applications for smart communities/smart cities, agriculture, transportation, healthcare, and home monitoring.

You can say that this is all may be but not tomorrow, and i will say that IoT is already presents in retail stores, buildings, homes, cars, phones and devices on our bodies. So why not tomorrow? We should use all what we can for to improve and ease our lives. Is not it?

But we should not forget about security, this issue should be on the front place in every new technology which we are going to use. And exactly blockchain technology with their high-level network security gives us a good opportunity to build reliable system.

Also Nucleus Vision’s with their smart IoT sensors can become an indispensable component of wider residential, commercial and industrial security systems by identifying potential threats and intruders, and securely transmitting this data to concerned authorities over our blockchain network.

Nucleus Vision technology is a function of four primary components: ION, ORBIT, NEURON & nCASH

- ION Sensor:

Nucleus Vision’s proprietary sensor network, the ION Network, can uniquely identify and sense temperature, pressure, motion, acceleration and sound within the vicinity of the sensor. ION sensors enable retailers to capture new data on brick-and-mortar customers.

- Orbit Blockchain: Authorization and Data 

Nucleus Vision’s blockchain platform, Orbit, is the foundation over which customer identities, customer data and the nCash tokens flow accurately and securely between all involved parties and systems.

- Neuron Layer 

The Nucleus Vision Neuron intelligence platform is state-of-the-art analytics engine that leverages the strength of deep learning, blockchain and IoT. The Neuron platform enables retailers to take advantage of time and opportunity when customers are most receptive. Neuron connects retailers and customers at precisely the right moment to bring an element of delight and surprise to the retailer’s customer service regime.

- nCash: Token-Based Payments 

nCash is the decentralized cryptocurrency of the Nucleus Vision ecosystem, which is used for various transactions across Nucleus Vision. nCash serves two primary purposes: 1) it is the backbone of the Nucleus Vision Universal Loyalty Program (retailer rewards system), and 2) it is a currency used to enable the transfer of data from one party to another. Retailers in the Nucleus Vision network can reward their users with offers using the nCash, which can be redeemed across any retailer in the Nucleus Vision network. nCash is a non-mineable ERC20 Ethereum token with a supply cap of 10 billion nCash tokens.

Here is the step-by-step description:

- Customer walks into a store

- The customer’s phone ID is recognized by an ION sensor

- The ION sensor sends the customer’s phone ID to Nucleus Vision

- Nucleus Vision sends a text message (or push notification through a pre-install partner app), to the customer offering nCash [for opting into the store’s reward program]

- If the customer opts in, nCash is credited to his or her account (nCash can be moved to an ERC20 compliant wallet)

- Nucleus Vision securely transfers this customer identification to the retailer over blockchain

- Retailer maps the customer with its core system and identifies new data that can be offered by Nucleus Vision’ blockchain network

- If the Retailer has no previous shopping history on this customer, the Retailer’s system automatically requests for data from Nucleus Vision’s extended partner ecosystem, which is sent to other retailers and participants in the network. An incentive denominated in nCash is provided for the network participant(s) that share information.

- Network partners set pre-defined rules to share customer data amongst friendly, non-competing entities and share the requested customer data points, if approved

- If the network partners accept the request they further rout the authorization to the customer for sharing data through blockchain before actually sharing the data. Network partners also attach some nCash as an incentive for the user to share data.

- Customer receives the request for sharing their data across the retail partner network

- Customer authorizes the request and receives nCash as incentive for authorizing, and will receive a portion of the nCash transferred each time their data is exchanged on the Nucleus Vision retail network

- If the customer authorised the data sharing the blockchain enriches the respective parameter values to retailer’s smart Nucleus Vision intelligence system

- Based on the customer’s data, a unique score is generated by Nucleus Vision’ Neuron technology. This score represents the customer’s value to the retailer based on his or her purchase history, spending habits and other factors

- The retailer may decide to offer nCash tokens to the customer based on his or her score. Retailers will be able to make decisions in real time within three different contexts: a) Upon entering the store (to incentivize-more visits) b) Browsing around the store (to incentivize in-store conversion) c) At the time of checkout (to increase retention and loyalty)

- The nCash tokens also act as a universal loyalty program, where customers can use nCash as loyalty reward points across any retail partners on the Nucleus Vision network

- Customers can cash out their nCash tokens on crypto exchanges for cash, or choose to utilize them as loyalty reward points anywhere on the Nucleus Vision ecosystem

- Customers can optionally opt out of an enhanced & personalized shopping experience, as well as the right to earn nCash tokens, and their data will not be shared with any of the Nucleus Vision retail partners

I understand that this blog is a long-read but the technology is really pathbreaking, unique and very interesting, so i could not say about it by two words. And of course you should learn about this project by yourself, especially if you are looking a good investment opportunity. Information about their ICO you can find on official Nucleus.Vision site and BTT ANN Thread. Also if you want to be on touch with the team you can join official Telegram chat. And i wish you good luck and earn much money with Nucleus Vision Project.

P.S. It may be good for both a short-term investment and for long-term too. Personally i will HODL it and advise you to do the same.

My BTT username: NakiRR

Link to my profile: https://bitcointalk.org/index.php?action=profile;u=1169542