Artists seeking Management
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In the early stages it is often a good idea for artists to manage themselves until they reach the point where they need outside help. Alternatively it may be that a friend or relative of the artist or band takes on the management role at this early stage. It is very important that the artist, as soon as possible, is conscious of the need to build up a fan base.
A fan base is a database of people who are interested in the artist and wish to find out where he/she is performing, and if and when he/she is releasing records etc. If a phonogram producer comes to see an artist play live and the venue is full the artist stands a much better chance of being offered a recording contract, if that is the artist’s aim. Phonogram producers want to sell as many records as possible and if they see that an artist already has a substantial and enthusiastic fan base they will be reassured that there will be a market for the artist’s recordings.
In the early stages it is a good idea for the artist to try and secure as many live appearances as possible. By doing this he/she can improve his/her skills and build up a fan base. One of the best ways of building the fan base is to get a friend of the band to hand out forms and pens and encourage members of the audience to complete and return them on the night of the performance. Typically the forms should have the name of the artist at the top and request:
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