Microsoft Predictions

I can foresee a time when Microsoft will lose the trust of there core customer base (ie. private, public sector organisations and their 'gamers' usership). Win10S could result in one of two scenarios, either this version of Windows will be wholly accepted by (mainly) small / medium sized organisations that do not care about the type of infrastructure that they maybe working within or will be treated with contempt by the wider Microsoft / end-user community.

As stated by other commentators within this page, Win10S strikes me as a modern equivalent of WinRT, which has not been very popular with consumers, making up less then 1% of the share of mobile Operating Systems sold between 2013 - 2017 (sources: Netmarketshare and Strategy Analytics), which was supplied with MS based portable devices (mainly Microsoft Surface 2 and Nokia Lumia devices).

If Microsoft continues down this path of producing environments in which will only allow / forces users to install software from Microsoft 'trusted' partners, whist ignoring further developments of both open source and non 'trusted' proprietary software developers / publishers, this action could adversely damage Microsoft overall consumer trust and create further (long term) damage to their market share (which will effect their market stock price).

Could this be the start of a trend in which we could see the eventual fall of the Microsoft brand from the operating systems market? Whilst they may be able to recoup their (presumed future) falling profits in the form of their cloud / subscription based model (ie. MS 365 subscriptions), if Microsoft continues producing operating system environments that limits the type of software that can be installed, this business strategy could eventually alienate a large majority of their user base.

References & Other Resources:
* Original YouTube Video
* Technology and Open Source Blog