Artificial Intelligence for SMEs

AI technologies today

At the beginning of th 21st century information and AI technologies have reached acceptance as core technologies for almost all areas of life. Today, the question is no longer, if these technologies shall be used, but how effectively these technologies ar founded in the economy. 

AI driven marketing and customer service

One of the most interessting areas of AI technologies are marketing, sales and customer service.  The importance of customer service cannot be underestimated. In fact, the 2016 Microsoft State of Global Customer Service found that 60% of consumers stopped doing business with a brand altogether as a result of a single poor customer service experience.

Now, the pure mention of using machines to create better customer service experiences sounds ludicrous at first. However, if used properly, these solutions can significantly reduce the amount of frustration in terms of things like hold times, or being redirected to different agents. Let’s face it, no one likes calling a support line and navigating through a myriad of recordings only to wait to connect with a live specialist.  One of the most effective ways AI can influence customer service is through the use of chatbots. Bots can begin reading and analyzing customer data from the initial touch point and provide smart insights on how to accurately assist each query.

AI driven marketing is the key for SMEs

Data is quickly becoming one of the most valuable business resources on the face of the planet. As AI picks up steam and begins to hit its stride in terms of how solutions are applied to business operations, executives will be able to make more educated decisions, and ultimately, eliminate waste. For SMEs Social Media and Content Marketing is one of the biggest challenges in business today. With a limit on ressources and time, it is not possible to have editorial online offices and specialists for doing that job. I and my company developed a special AI for doing that job for SMEs. It is a great thing to see, that AI driven marketing is able to do that job for SMEs.