Everyone out there is a web designer these days, but few of them actually do it right. They are all gung-ho to put in the latest glitzy technology because they think it’s cool, without considering the needs or desires of their visitors for whom they should be building the site.. And nowhere are these needs more important than when designing a mobile website.
So here are 5 tips to make your visitors love your mobile website design.
1. Never forget that less is more
The simpler your website is, the more your mobile visitors will love you! Remember, they have bandwidth limitations on their calling plans, so the more optimized your graphics are, and the fewer you use, the less money your visitors will waste when they come to your site. Which means, that if you are offering frequent discounts and deals, they will be more prone to come back to YOUR site rather than visit your competitors’ bandwidth-eating pages..
2. Don’t stress out over different devices.
A smartphone is a smartphone and the technology used among them is not very different. Sure, there are touchscreen phones, but there are also just as many phones that are not. One rule of thumb when developing your navigation method is to use the law of the “Least Common Denominator” – assume that everyone has the simplest device on the planet, so that no smartphone is left behind. After you’ve accomplished that programming feature, go ahead and add touchscreen capabilities for those who can utilize it.
3. Don’t add a lot of page levels
Mobile users tend to be people on the go and with a mission to accomplish, rather than the day-wasting surfer, so they want to get information quickly. Use your mobile website as a quick summary of the most useful services that you offer on your main website that people need access to fast. Things like train schedules, coupons, reservation information, hours of operation, ticket prices, or just your menu, a map and a phone number. Let your main computer site be your playground for wowing them with graphics, complex navigation and a more complete experience, Right now, on their phones, they don’t have the time to go tapping around trying to find things.