Sure, beer guts suck. Being fat sucks; it's a poor side effect of indulging in the goodness of beer and other carb-heavy foods. This company has decided to run with it, creating a new campaign entitled "Brewed With Love," in which men graciously hold themselves, with love, and embrace the fat.
The German company, Bergedorfer Bier, decided to forego the usual, muscular hot bod for the real thing, including men who have probably been drinking beer for decades.
The men hold themselves, much like they are pregnant. It's touching and hilarious at the same time; no wonder it's blowing up.