The Best Men Can Be: An Autopsy

Where did Gillette's new advertising campaign go wrong?

Video

Sources

Gillette's short film

https://www.youtube.com/watch?v=koPmuEyP3a0

Men face sexual harassment

https://www.psychologytoday.com/gb/blog/media-spotlight/201505/when-men-face-sexual-harassment

Queen bees

https://economia.icaew.com/opinion/april-2018/queen-bees-hinder-women-in-the-workplace

Bernie apologises again

https://www.nytimes.com/2019/01/10/us/politics/sanders-sexism-apology.html

Bernie and sexual harassment

https://www.bustle.com/p/bernie-sanders-says-sexual-harassment-is-everywhere-demands-a-revolution-in-the-way-we-treat-women-7683582

The danger of boys will be boys

https://www.psychologytoday.com/gb/blog/gender-and-schooling/201403/the-danger-boys-will-be-boys

Terry Crews

https://www.theguardian.com/film/2017/oct/11/actor-terry-crews-sexually-assaulted-by-hollywood-executive

Approaching a potential partner

https://www.psychologytoday.com/gb/blog/the-how-and-why-sex-differences/201104/why-dont-women-ask-men-out-first-dates

Who is Kim Gherig?

https://heavy.com/news/2019/01/kim-gehrig-gillette-ad-director/

Rough and Tumble

https://www.psychologytoday.com/gb/blog/growing-friendships/201506/do-boys-need-rough-and-tumble-play

Prefer male bosses

https://www.psychologytoday.com/intl/blog/our-gender-ourselves/201407/both-men-and-women-prefer-working-male-boss