Trading has always been an important aspect of man's life. To some, it's just an exchange of goods and services for money or its equivalent, while for some it's a means of livelihood. Over time, trading has grown even much more due to demands and presence of more commodities in the global market. This and more lead to the creation of e-commerce.
What then is e-commerce?
E-commerce is simply trading using electronic media, thereby making trading easier globally. The introduction of this medium has been a very good and profitable venture for some, although, a number of problems are still being faced. These include transparency issues and fraudulent conducts resulting in the loss for the traders.
Over the years, there has been a significant development in e-commerce leading to the creation of several online trading platforms.
What is an online trading platform did I hear you ask? It, simply, is a computer software program that can be used to place orders for financial products over a network with a financial intermediary. Various financial products can be traded by the trading platform, over a communication network with a financial intermediary or directly between the participants or members of the trading platform. So, how does Catena come in to play in all this?
What Is CATENA?
Catena is a decentralized trading platform that provides a safe, transparent and a total game-changing platform for global trading using a blockchain technology to create a decentralized stage for global trading that would be fraud-proof and help in the growth and development of e-commerce and the global and domestic trading market. Therein creating endless opportunities and possibilities.
CHALLENGES FACED IN GLOBAL TRADING AND THE SOLUTIONS CATENA PROVIDES.
Fraud
Today, the impact of online fraud in the financial sector is undeniable. The first thing that comes to mind when we read a headline about this is the direct financial loss, with good reason. Every year online fraud result in losses in the millions for the financial sector. Fraud can have a substantial impact on a business, no matter what size it is. Internet fraud brings about economic decline globally and domestically.
• Solution Catena provides
Catena employs the solid, concrete and un-disruptable blockchain technology that ensures security and assurance that transactions made on the platform are secure.
Running platform
There are two types of platforms used in global trading, centralized platforms, and decentralized platforms. Centralized platforms involve the concentration of control of an activity or organization under a single authority. Decentralized platforms, on the other hand, describe the design of a network that isn’t managed by a central party. Instead, peer-to-peer interaction drives the network, as no third party is needed. Centralized platforms can be penetrated leading to loss of information, fraudulent activities amongst others.
• Solution Catena provides
Catena runs a decentralized platform using the aforementioned blockchain technology which allows for far more privacy. Because information doesn’t have to go through one point, and can instead pass through a variety of points, it’s much more difficult to track information across the network. Hence, protecting information of the users of the Catena platform.
Balance of payments
Making payments can be challenging for global traders due to factors like difference in currencies and effective medium of payments.
• Solution Catena provides
Catena provides has a list of payments options which are cost effective and transparent for parties involved in a transaction.
CATENA TOKENS
Transactions on the Catena platform are paid to Catena only in Catena tokens, which is a percentage of the total value of the smart contract or transaction
Token Structure
Catena tokens are distributed by Catena during the crowd sale of the token as it will be used for transactions on the platform. The Catena token is an Erc20 compatible
Token Sale
Total token sale:- 250million CATENA tokens
Token sale capital:- 10million USD
Token distribution
ICO:– 58%
ICO partners:– 2%
Team:– 15%
Advisory and early buyers:– 3%
Resolution center:– 20%
Bounty, Bonus & Incentive:– 2%
CATENA ROADMAP
The fourth quarter of 2017 - Catena idea inception and preparation. R&D. Feasibility study. Win ICO launch on ICOBOX platform.
The first quarter of 2018 - Project development and seed funding of the project
The second quarter of 2018 - Catena decentralization exchange launched on Test-Net. Digital asset generator launch on Testnet and Mainnet.
The third quarter of 2018 - Finished, the ETP development, started bounty campaign, started private sales.
The fourth quarter of 2018 - Finished the token sale & distribution, kick-started the market campaign for the exchange to go live.
The first quarter of 2019 - Live exchange, Live ETP, Live digital assets generator, and then trading kicks off.
CATENA TEAM
The Catena team is a group of seasoned professionals with the know-how and experience in the field of technology and global trading.
The founder and Managing Director with vast knowledge and over 10 years in technology and global trading and also manufacturing industries.
Michael Samy - Co-Founder, Blockchain and System Architecture.
Blockchain and smart contracts expert with 8 years of experience in business modeling, problem-solving, R&D product quality development and consultation.
Others members of the Catena teams are:
Binu Joseph - Financial Controller and internal audit head.
Christopher Coppola - Administration and Accounts relation.
MORE INFORMATION
For more information about the Catena decentralized trading platform, check out the following links:
Bounty Ox username:- Abdulee