Consistency is very mandatory in marketing content. If you give up too easily then you will never have anything done. You will fail one many times but you have to stick at it and try different practices until you see some results. It is a hard road to take and will require hard work but at the end of the tunnel you will find some light. When you find something that works for you then run with it and see where it takes you. Look at the following tactics that you should include in your digital content strategy.
Smart marketers know that they need to segment their content depending on the audience. Different customers are at different stages and if you try to mix the information you might not be able to cover all your customers. There are those customers who come to your website for the first time and they want to know about your product while there are those that have already established loyalty and want to be fed deeper information. They already know that they want to buy from you so you don't need to convince them to do that. It is next to impossible to segment your audience on your website but you can do that on email. Get them to sign up for newsletters then you can use autoresponder to know what to send to which person.
You need to know your readers and what interests them. No need to write content on a topic that no one cares about. You can use tools on the internet for finding out what is trending and how many searches different keywords have garnered. Because customer knows best, you should base your content on what people are itching to hear. Knowing more about your audience will give you the upper hand because you will give them just what they are looking for content strategy templates.
Use videos to further promote your content. Most people will prefer watching a video to reading some long article. Find a way of designing a video that will tell your story in a few minutes. Make it informative and fun because no one wants a lecture. Use real life experiences to make it more natural and so that people can be able to identify with it. Try and summarize the whole message in the first minute so that in case someone clicks on it by mistake they will get the message.Read more facts about content marketing, go to https://en.wikipedia.org/wiki/Digital_marketing.