Before you can start making plans on how you will increase your website traffic, it is worth noting the current traffic statistics. You cannot plan for that you do not know. The traffic statistics will also be your baseline for the future plans. The efforts you make going forward can be compared to what you have been able to achieve. One of the things you cannot ignore in tracking your performance is Google Analytics. You need to set up the code beforehand. After you have monitored the traffic for a few times, you can then start planning from there. For those who are not up for Google Analytics, the alternatives are Mixpanel and Clicky Analytics. Quickly view here!
While you are executing your plan, you need to monitor the traffic often. When you know what you are working with, it will be easy for you to make decisions that are fact-based. By checking the traffic trend, you can see the methods of traffic boosting that are working and those which are not. You can do this several times a week and take action based on what you have got. If a certain method is working, double it and if something is not then you have to eliminate the option. In content marketing, you need to strategize. Doing it randomly is not going to get you anywhere and if that is your plan then you might as well give up altogether.
Sit down and document your content marketing strategy. You will be able to refer back to it regularly to check whether it is working or not. More than 60% of the businesses that document their strategies in content marketing get the results they have hoped for within the time approximation provided. The content you can create includes blogs, infographics, podcasts, eBooks and even videos. Mix up all of them in order to get the most out of your website. The strategy should include the main agenda of the marketing, the audience you are targeting, how your content is unique and how frequently you should be posting. Also, do not forget about content amplification and read more.
People are likely to click on your blog posts if the headline is catchy. Therefore, avoid the boring tags because no one will notice them. The headline should have the relevant keywords, the right length and even be compelling enough for people to double back and check it out if they had scrolled past the headline.