A brand is a product that is manufactured by a specific company that is also under a particular name. It is a product that identifies a business or an organization. Therefore, it is a name or a logo that distinguish a firm or a seller to another. A brand should be unique and also carry a message.
A brand identity elements of a brand that can be seen. This is like color, the design of which it is made and the logo that allows the customers to differentiate it from others. The goal of a brand identity is to achieve uniqueness. The company chooses its name that is different from others. It also designs the logo. Oda Creative will also use a specific color, shapes, among other elements to specify its production as well as promotion. The company will also craft the language when it is advertising. It will also train its workforce on how to interact with the customers.
A brand identity does not only include the logo, and it contains all other elements that represent the image of odacreative.com. This consists of the business cards, the stationery, the print materials that are used, such as the fliers and reports, and the website that the company uses to advertise its products as well as services. Once the brand is made, many companies will offer some guidelines for how the brand must be characterized by different platforms so that they can provide consistency.
Brand identity is essential for the business and organizations at large. One of the importance is that brand identity represents the values as well as the personality of the brand. How the identity is designed will determine the tone of the brand. The identity can also lure specific feeling to the general public concerning the business. The identity should be made such that it communicates the companies message and also promote the goals and objectives of the business.
Brand identity allows consistency. This is by creating a consistent message across the market. Every business material should carry the same note, having the same style, and also create oneness in the branding package.
Brand identity facilitates differentiation. The audience is in a position to distinguish between your business and other businesses. This will allow uniqueness to have potential customers in the market.
Brand identity creates loyalty of the customers as well as trust in a brand. This is because it allows the customers to create a connection between the product and the company. Read this article about branding: https://en.wikipedia.org/wiki/Brand#Concepts