Google has become the biggest influencer in the Western Markets; something that has earned great standing out there. That is why most businesses rely on the search engine when it comes to marketing their products. Nonetheless, this isn't the case in the Eastern hemisphere. In fact, research indicates that Google represents a trivial 2.3% of all searches in the Republic of China. On the contrary, Baidu is the commonest option with a resounding 68.5% of all searches. Of course, there are other competitors, the 360 Search being the nearest one with its share amounting to 14.2%.
Baidu is such a formidable search engine in the Eastern countries, and the developers weren't going to rest until they take advantage of the Eastern communities and build their business empire in the global arena, even if they would have to copy the strategies used by the Google. Its uniqueness and conversion rate offered it great chances to ensure that they gain the milestones in the Eastern markets, something that was easily realized with nearly every business out there considering it credible. And there wasn't anything so complex that Baidu used; all that it did was to ensure that it explores the full potential of Chinese texts through analytic and interpretive technology. And Google didn't have the capacity to do this, even today.
And that is not all, Baidu has a huge range of products to offer as well for it is a tech company. Actually, the search engine is an extension of its products. You see, Baidu is famous for amazing cloud computing services, excellent translation services, a web browser, video platforms, music, maps, as well as amazing travel sites, and much more. Nonetheless, a good segment of the company's return come from the built-in ad network as well as search result pages. And you may be wondering why Baidu is doing well out there is the fact that its technology is built on Simplified Chinese language, and this is something that does not support a single language outside of this. You can see page here to find out more about digital marketing in the modern age: https://simplifyway.com.
And its layout is extremely simple. Typically, Baidu places the most searched and related topics in its sidebar. Its layout is eccentric. In addition to that, the sidebar includes extra information such as links/videos of all the content that you may be looking for in there. And these searches also include text description and other designs that help visitors navigate and clarify specific details that they need. If for example, you wanted to find specific information about a personality, say "Don Moen", you would get accurate search results alongside other suggestions and actors on the same page. If you want to information regarding fashionable cloth, maybe trendy fashions, you will find several options along with the intended brand and style. Check out these amazing tips to help with digital marketing: https://www.huffingtonpost.com/entry/6-beginner-tips-to-help-i_b_13865034.