NowYou

@nowyou
Empowering those who love the experience of creating. Nowyou.ch builds a global network of designers, artists, engineers and customers like you, who work together to design and produce customized clothing on-demand. Complex patterns inspired by simple rules. The leaf emerges into Miura-ori pattern. This is how we imagine our concept for next generation fashion, which stands on flexible fabrics enabling shape formation. Versatile, resistant and disposable yarns are our core beliefs to achieve sustainable model for fashion industry of the future. Bring artistic vision out of isolation. Nowyou.ch is pioneering a unique set of robotics and interactive 3D visualisation software to open a new realm of creative possibility for individual fashion designers and small clothing brands, giving them the unique opportunity to unlock themselves from the structure of large–scale fashion corporations where they cannot fully unleash the free spirit of their craft. For craft to find its way back to where it once thrived. The principle work an automatic production line that prints, laser cuts and welds sustainable fabrics into garments right before the eyes of customers, Nowyou.ch plans to grow a network of independent, 3D fashion printing micro units distributed around the globe to serve local markets through a unified international digital platform. Sustainability achieved by no-waste philosophy. As our eyes focused in on the fabric, our minds replayed the sights of the fair and one alarming picture stood out crudely – unsustainability. Fashion brands pouring out 20+ collections per year. What happens to unsold stock? The endless lines of middlemen. Production as a service tailored just for you. Now You leads us to a sustainable, eco-friendly fashion industry through automation and decentralization of clothing production. By delivering on demand, custom tailor-made quality garments, we cut down the middle men and take away the power from corporations and big brands. Less stocks. Less wastes. Less costs. More designers. More technology. More you. www.nowyou.ch
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Hitech materials aluminium jackets, perforated dresses and reflective ponchos that turn into evening gowns – we’ve gone for it and left the well-trodden paths to the enjoyment of others. The way fabrics can enhance our lifestyle is truly remarkable. So we’ve teamed up with the very best innovators like Schoeller® Switzerland to embody the future now. In answer to sweat, to the fear of not being seen, to a fall, or to the car that’s veering way too close to that enormous puddle, we’ve chosen fabrics that are: FLEXIBLE 🚴‍♂️ to let you move about freely BREATHABLE 🚴‍♂️ so you don’t feel like a walking greenhouse ULTRALIGHT 🚴‍♂️ enabling you to roll your poncho into a tiny bundle RESISTANT 🚴‍♂️ so your clothes won’t be damaged all too easily REFLECTIVE 🚴‍♂️ to keep you as safe as possible in the dark WATER RESISTANT AND QUICK DRYING 🚴‍♂️ so you won’t mind that light shower AND EASY CARE 🚴‍♂️ to get a potential stain off in a moment www.freecircle.li

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Location
Vaduz
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Jun 2019
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