More from Over A Barrel Under A Cask

#whisky #whitehorse #scotch #blended #diageo https://www.thespiritsbusiness.com/2021/06/scotch-whisky-brand-champion-2021-white-horse/ "The Scotch whisky sector had a torrid year as the pandemic and punitive tariffs saw its sales come under pressure. But one brand managed to record modest growth among its million‐case competitors. Diageo’s blended Scotch whisky brand White Horse rose by 18.9% to 2.1 million cases in 2020, after witnessing consistent growth for the past five years. The brand’s strong growth was the highest among major brands, with the vast majority of million‐case‐sellers reporting declines. According to global brand director, Carlos Magana, White Horse’s growth was due to its “strong reputation” in Brazil, Japan and Russia, which represent 94% of business."
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Cigar Shoot no.185 - @cigarlover12 Pt.10

49 views ·

More from Over A Barrel Under A Cask

#whisky #whitehorse #scotch #blended #diageo https://www.thespiritsbusiness.com/2021/06/scotch-whisky-brand-champion-2021-white-horse/ "The Scotch whisky sector had a torrid year as the pandemic and punitive tariffs saw its sales come under pressure. But one brand managed to record modest growth among its million‐case competitors. Diageo’s blended Scotch whisky brand White Horse rose by 18.9% to 2.1 million cases in 2020, after witnessing consistent growth for the past five years. The brand’s strong growth was the highest among major brands, with the vast majority of million‐case‐sellers reporting declines. According to global brand director, Carlos Magana, White Horse’s growth was due to its “strong reputation” in Brazil, Japan and Russia, which represent 94% of business."
56 views ·

Cigar Shoot no.185 - @cigarlover12 Pt.10

49 views ·