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Elon Musk. . . .

Jeff Bezos is heading to space, and he's doing it before his main rival, Elon Musk. It's the latest development in a 15-year feud between 2 of the world's most powerful CEOs Elon Musk and Jeff Bezos, the two richest people in the world, have been rivals for 15 years. Musk has called Bezos a copycat and made digs about his rocket company, Blue Origin. Now, Bezos is heading to space himself aboard Blue Origin's New Shepard spacecraft. Visit Business Insider's homepage for more stories. Over the last 15 years, two of the world's most high-profile CEOs, Elon Musk and Jeff Bezos, have been engaged in a simmering rivalry.