https://articles.mercola.com/sites/articles/archive/2021/05/17/publicis-health-sued-for-deceptive-opioid-marketing.aspx STORY AT-A-GLANCE Between September 2019 and September 2020 alone, opioid overdoses killed 87,000 Americans — a new record-high Various court cases have demonstrated how Purdue Pharma, maker of OxyContin, systematically misled doctors about the drug’s addictiveness to drive up sales, resulting in an avalanche of opioid addiction and subsequent deaths The Massachusetts attorney general is now suing Purdue’s PR firm, Publicis Health, for its role in creating Purdue’s deceptive marketing Publicis is accused of placing illegal advertisements for OxyContin in the electronic medical records of patients and creating training materials for Purdue sales reps on how to combat doctor’s objections to the drugs Publicis also developed strategies to counter opioid guidelines issued by the U.S. Centers for Disease Control and Prevention, and created “patient stories” to “humanize” the OxyContin brand and counter negative press about addiction risks
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