•••Oct 7, 2020 - One analysis, by DataGrail, a privacy compliance company, found that there were only 82 “do not sell” requests for every million consumer records over the first six months of the year. A study published last week by Consumer Reports helps explain why: Opting out of everything is a complicated pain in the ass.
Change could be coming, however. The CCPA includes a mechanism for solving the one-by-one problem. The regulations interpreting the law specify that businesses must respect a “global privacy control” sent by a browser or device. The idea is that instead of having to change privacy settings every time you visit a new site or use a new app, you could set your preference once, on your phone or in a browser extension, and be done with it. When the attorney general issued those regulations, the technology for a global opt-out didn’t exist. As of today, it does...