Burger King Japans Ugly Cheese Beef Burger Rich aroma of grilled cheese and messy appearance. They weren’t wrong in calling this an ugly burger, as the bun looks like they’d been roughed up in a bar fight, scarred with discolored patches that gives it a tough, rugged appearance. Despite its rough exterior, there was a lot of goodness to be found inside, though, with pickles, lettuce, fresh tomatoes, onions, cheddar cheese, a flame-grilled beef patty and ketchup and creamy mayonnaise. The Cheese Ugly Beef Burger retails for 740 yen (US$6.97) and is only available in Japan for a limited time.