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‘Cuties’ Backlash Led Netflix U.S. Cancellations to Spike Nearly Eightfold, Analytics Firm Says A campaign waged against Netflix over “Cuties” and the film’s sexualized portrayal of children produced a surge in U.S. subscription cancellations over the weekend, according to research company YipitData. Netflix subscriber churn rates began to rise Sept. 10, the day after the release of “Cuties” on Netflix, when the hashtag “#CancelNetflix” was in the top-trending spot on Twitter, according to data compiled by YipitData. On Saturday, Sept. 12, Netflix’s cancellation rate in the U.S. jumped to nearly eight times higher than the average daily levels recorded in August 2020 — reaching a multiyear high, the data-analytics provider told Variety. With the #CancelNetflix hashtag continuing to trend on social media, it is possible elevated churn could continue in the coming days, according to the firm. https://variety.com/2020/digital/news/cuties-backlash-netflix-cancellations-record-levels-1234769354/

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