Twitch ramps up its crypto strategy with a digital currency promotion. Will more merchants follow suit? 1704 Total views 37 Total shares Listen to article 6:34 Streams of Excitement: Twitch Levels-Up to Unlock Bitcoin DiscountANALYSIS Amazon-owned streaming platform Twitch appears to be ramping up its crypto strategy. The site, which focuses primarily on video game livestreaming, is now offering users a 10% subscription discount when paying with cryptocurrency through the platform’s payment processor, BitPay. BitPay’s chief marketing officer, Bill Zielke, told Cointelegraph that out of the thousands of merchants the company works with, Twitch is the first major global brand to offer a crypto-based promotion. Zielke added: “We are seeing more online merchants interested in using crypto as a promotional payment form, which is exciting since most marketing payment options are mainly reserved for alternative payments through PayPal. [...] Twitch is the first major merchant to jump on this trend.” Is Twitch’s interest in crypto tied to gaming? According to Zielke, it is Twitch that’s offering the 10% subscription discount, which is important to note because some may think the promotional offer comes from BitPay. The fact that Twitch itself is offering the promotion is quite surprising, as the streaming platform appears to have a love-hate relationship with crypto. In March 2019, Twitch removed its Bitcoin (BTC) and Bitcoin Cash (BCH) payment options for subscriptions. A Reddit user reported the change, noting that Twitch suddenly removed BitPay as a payment processor. Another Reddit user pointed out that Twitch canceled all their crypto-based subscriptions during this time. Three months later, Twitch reenabled crypto payment options. While Zielke was unable to comment on Twitch’s sudden change of heart toward crypto in 2019, he mentioned that Twitch clearly wants to attract more crypto users to the platform. “When a company as large as Twitch offers a cryptocur...

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