Sega Saturn - Dont Mess with Sanshiro Segata!
During the release of the Sega Saturn, the company unleashed the power of its mightiest character Sanshiro Segata. They say he trained in the mountains for years with an 80-kilogram (176-pound) Saturn console and controller to become the strongest man alive.
Regardless of what game was being promoted, Segata – whose name and general demeanor is based on the hero of the Kurosawa movie Sanshiro Sugata – would suddenly appear in front of a group of regular people and then crush them. Then he would shout his name, Segata Sanshiro, followed by the very-similar-sounding “Sega Satan Shiro!” (“Play Sega Saturn!”).