I've always found it quite strange when people wish "happy birthday" to dead people, as they do all the time on the internet. This, forwarded by my friend Jen, in which one dead person's post-mortem brand expresses the hope that another dead person's post-mortem brand will experience the joys of a wonderful birthday this year, takes it even further. I can't think what's next in this progression, but I'm sure whatever it is, it will end with an exclamation point.