A logo is a symbol that is adopted by an organization to identify its products and items. An emblem, graphic mark or symbol are the synonyms for a logo. Designing of logos is done through the process of graphic design. Hence graphic design is defined as the process of visual communication and problem solving through the use of photography, illustration, and typography. Graphic designers create symbols, images, and text forming a visual representation of the message. Graphic design has several uses which include; editorial design, corporate design, web design, communication design, product packaging, signage, and advertising. In addition the uses of graphic design there are other visible features that apply human beings every day
Mini processes or procedures result in the coming up of logos. An initial graphic design process is the main process under which contains the construction of creative design. The needs of the clients are to be well understood in order to build a creative design brief. A clear understanding is developed of the client's industry or business by asking some questions. To get better understanding of the client then the question session might be done over the phone, in person or using an online design questionnaire. Creation of the creative design brief is to help the graphic designer understand the project.
A creative design brief from Spring Hill murals is defined as a document that is intended for a design or development project that is created during a consultation between the client and the designer. So as to know the clients' preferences or ideas then a set of questions are asked during the consultation process. Questions asked to clients and are familiar in other areas touch in areas involving their business, their consumers and the project.
When the initial phase of graphic design process is over and done with then research and discovery follow through. The phase involving research and discovery involves the following sub-processes; client discovery, industry discovery, primary research and finally secondary research. In terms of branding, graphic designers look into the business keenly in the process of client discovery.
Noticing of other issues are detected by graphic designers and had not been mentioned by clients. The graphic design process has solutions that are provided by expert brand consultants upon looking at the current set up of a business. Graphic designers are tasked with the need to look at the particular niche a client resides in. Not only do graphic designers look at the client's side but also at the competitor's side in order to consider or avoid.
Completion of client and industry discovery results to primary research. Qualitative and quantitative research are the two types of primary research method that take a lot of time. Skipping of the two primary methods of research is done when business invest in low priced logos. For more additional information, just get in touch!
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