Choosing the right publicist to promote your book is a vital decision hence the need for one to make the right choice. By hiring someone who matches your needs can significantly play a critical role in increasing your book's chances of receiving media coverage and ensure you have a positive response. To ensure you are getting the right publicist, one needs to pay attention to some factors. Here are the steps to follow when looking for the services of a book publicist.
First and foremost, you need to get referrals of the best candidates from people you trust .in most cases, your friends, relatives, and colleagues can be a good source of the best publicists you can hire. When asking for referrals, you need to ask them to provide you with contacts of the publicists they once work with and if they will be willing to consult them when they need their services. When one once hired an excellent specialist, they will be ready to refer them to other people. You can read more about book marketing or click here to get a great book publicist.
Once you have the list of referrals, you need to go through them and vet them based on the types of books they specialize in promoting. One of the ways of practicing this is by selecting the publicists who have promoted books similar to yours. For instance, when you are publishing a comic book, you need to look for a book publicist who has promoted comic books previously. Also, you need to check the portfolio of the candidates to see the ones who match your needs on the topics of your choice.
Besides, before you decide to hire a publicist, you need to ask if they can communicate with their media contacts and influences as this will significantly increase the chances of your book getting increased media coverage. It is worth noting that successful book publicists must have a strong relationship with media personnel, producers and editors in the region. Those looking for the services of publicists need to ask about their relationship with the key individuals publishing industry as this will enable them to gauge the publicists' level of experience in promoting books to the key individuals.
Besides paying attention to the publicist's experience, one needs to inquire how the expert will run their campaigns. While asking, it is also essential to get the period they will offer their services when hired and how they connect with media. It is good to note that some book publicity firms will work with their clients for a set number of weeks, and then end the campaign. On the other hand, others will work within a fixed number of hours. Continue reading more tips on this here: https://www.huffingtonpost.com/penny-c-sansevieri/book-publicity-tips_b_2170571.html.