Google's market predominance has prompted unmistakable media inclusion, including feedback of the organization over issues, for example, forceful expense avoidance, look impartiality, copyright, control of query items and content, and privacy. Other reactions incorporate affirmed abuse and control of indexed lists, its utilization of others' protected innovation, worries that its arrangement of information may damage individuals' security, and the vitality utilization of its servers, and in addition worries over customary business issues, for example, imposing business model, limitation of exchange, hostile to focused practices, and patent encroachment.
Google clung to the Internet restriction strategies of China, upheld by methods for channels informally known as "The Great Firewall of China". The Intercept detailed in August 2018 that Google is creating for the general population's Republic of China a controlled rendition of its web index (known as Dragonfly) "that will boycott sites and pursuit terms about human rights, majority rules system, religion, and tranquil protest".
Google's statement of purpose, from the start, was "to sort out the world's data and make it generally available and useful", and its informal trademark is "Don't be evil". In October 2015, a related aphorism was embraced in the Alphabet corporate set of principles by the expression: "Do the privilege thing". The first proverb was held in the set of accepted rules of Google, now an auxiliary of Alphabet.
Google's promise to such powerful vision has been progressively called into uncertainty because of some of the association's activities and practices which seem to negate this.
Following media reports about PRISM, NSA's huge electronic observation program, in June 2013, a few innovation organizations were distinguished as members, including Google. According to holes of said program, Google joined the PRISM program in 2009.
On August 8, 2017, Google let go worker James Damore after he dispersed a notice all through the organization which contended that "Google's ideological reverberate chamber" and inclination blurred their reasoning about decent variety and consideration, and that it is additionally natural components, not segregation alone, that reason the normal lady to be less intrigued than men in specialized positions. Google CEO Sundar Pichai denounced Damore in abusing organization approach by "progressing unsafe sexual orientation generalizations in our working environment", and he was terminated on the equivalent day. New York Times feature writer David Brooks contended Pichai had misused the case, and required his resignation.
Purportedly, Google's affected New America think tank to oust their Open Markets explore gathering, after the gathering has censured Google monopolistic power and upheld the EU $2.7B fine of Google.
Google was working with the United States Department of Defense on automaton programming called "Venture Maven" that could be utilized to enhance the exactness of automaton strikes. Thousands of Google representatives, including senior designers, have marked a letter encouraging Google CEO Sundar Pichai to end a dubious contract with the Pentagon.
In 2017, David Elliot and Chris Gillespie contended before the Ninth Circuit of the United States Court of Appeals that "google" had endured genericide. The contention started in 2012 when Gillespie procured 763 area names containing "google." Google immediately recorded a grievance with the National Arbitration Forum (NAF). Elliot at that point documented a request of for dropping the Google trademark. At last, the court decided for Google on the grounds that Elliot neglected to demonstrate a prevalence of proof demonstrating the genericide of "google."[