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How to Maintain a Low OTT Churn Rate

DataanalyticsolutionsNov 19, 2019, 3:21:13 PM

The majority of OTT players usually concentrate more on how they can acquire new clients and forget to focus on the churn of existing customers once the free trial is over and this can detrimental to the success of your business. This means that it is essential for any company to ensure that they can balance between acquiring customers and also maintaining the existing ones for them to survive the competitive world of business. In this discussion, we are going to look at how a business is able to maintain a low OTT churn rate to ensure that they can keep their already existing customers glued to their content. It is important to make sure that you set reasonable subscription fees for your clients so that they can get the opportunity to pay for the services for a long time since they will be affordable. A free trial is one of the ways that organizations try to attract customers to their business but without the relevant content that the customer may be looking for you will find that you still have to deal with a high OTT churn rate since many of them will cancel after the free trial.

One of the ways that you can maintain a low OTT churn rate is by ensuring that your content is fresh and will keep your clients glued to the screen since they will find what they are looking for. The reason why this is important is that you will get the opportunity to keep your customers wanting to log in so that they can get to know what you have to offer. As an organization, it is essential that you minimize on involuntary churn that is normally brought about by programmatic cancellations by the system which may include lack of automatic renewal. Make sure that the customers that have stalled or have become inactive are able to be awakened so that they can renew their subscription and continue using your services. Check out Wicket Labs or visit www.wicketlabs.com for the best data analytics services.

We all know that the notion of one-size-fits-all is never practical since individuals have different preferences and needs and that is why companies have to offer personalized recommendations for customers to be satisfied. Something else significant that you should ensure you do is to get recently cancelled subscribers back on your platform since this will be a much cheaper option compared to trying to get new customers. For the continuity of your business, it is necessary that you maintain a low OTT churn rate by keeping your existing customers satisfied at all times. This discussion provides you with some of the ways in which you can maintain a low OTT churn rate for the long-term success of your business. You can read more on this here: https://www.huffpost.com/entry/using-predictive-analytics-to-improve-sales-leads_b_59550453e4b0f078efd987a9.