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Benefits of Data Monetization

dataanalyticsblogDec 14, 2018, 6:28:18 PM

Data monetization is normally done so that info can be sold to other companies. This will be another way for your company to make money. You shall also get to learn what value the data your company holds has in the market.

Each company can take a different approach when it comes to data monetization. There are some basic steps that most of them seem to follow.

They will all start when the company decides to ask questions. The questions asked can come in the form of a random set of questions to the employees, the forms new clients fill when they sign up for your products and services, the feedback collected from clients after using your products and services, and other avenues . This should give you plenty of data. Many companies usually have large shares of such data most of the time.

The next phase involves making sense of all that data. A collection of data shall reveal certain patterns and formats. There are several factors that can make it possible to monetize that data, such as data velocity, precision forms, and types and the chances to merge certain data sets. Data velocity is important in cases where the data is important for short time use. Precision of info covers the analysis of more granular forms of data and info. This will show you where there are patterns, and where there are none, and what it means. The merging of data allows for the combining of data from multiple sources, thus increasing the value of assets by it.

There will also be the introduction of some form of external data. This will lead to the formation of another external team to go collect relevant info for this process. You can collaborate with partners to exchange and share data, to make the process more successful.

This data monetization process calls for the application of the right methods in the info analysis process. As much as you may have collected plenty of data, it only becomes useful when you have it all analyzed. This is what will make it necessary to have advanced analytical equipment and machine learning processes to make the management of all that data and its transformation into valuable info possible. You can get all that from the right data processing and analysis services provider. There is more info about them here.

Data monetization processes will need the company to play various roles. It shall remain the source of all the data, and so has to proceed properly in its development and delivery. This calls for it to be done in the most efficient manner possible. You can learn more about the big data trends here: https://www.huffingtonpost.com/sarfaraz-alam/big-data-trends-38-top-ex_b_10220218.html