Amazon is becoming more and more competitive as businesses from all around the world use this platform to start, market and grow their business. However, what differentiates a good business from all the competition goes beyond pricing or promotion- the quality of the products. No matter how well marketed your products are, if they are unable to fulfill consumer expectations then your business can never flourish.
This quality is not only related to the product itself but also regarding how detailed and accurate the product listings on Amazon are. This is important for the consumers on Amazon to examine products and their descriptions, and then make a decision about which products they want to purchase.
This also results in the business acquiring better search rankings within the Amazon marketplace. For these reasons, businesses make an effort to produce detailed product descriptions on Amazon so that they are able to appear among the top searches and expose themselves to a larger audience.
However, a lot of businesses on Amazon make the mistake of focusing incorrectly solely on the marketing strategy and promotion part of the business to attract a greater audience, which they think will bring them greater profits. However, if you want to make sure that your customers are satisfied and return to your business again, the most important element of your supply chain is the source of the products: the manufacturer.
Since many businesses on Amazon from all over the world have their supply based in China, it is vital that you carry out the shipment inspection of your Chinese manufacturer so that you are 100% sure that the product you are receiving and marketing to your customers is exactly how you have promised it to be.
Quality of the product is the key ingredient for the successful Amazon business.
Because Amazon is essentially an online business where consumers cannot physically inspect the product before they make the purchase, it is essential that your product description and listing exactly matches the actual product that your customer receives. In case it does not, the customer will most likely return the product resulting in a loss of sales for your business.
Another disadvantage in case product does not match its listings is that customers rank your business badly by giving you poor reviews: not only will it discourage future customers from doing business with you, it might also result in Amazon suspending your listing.
These potential problems can be easily avoided if you carry out a pre-shipment inspection before receiving and selling your products.
What are the benefits of arranging the shipment inspection but Amazon sellers?
You detect issues at the source: in China
If you identify defective products at the factory before they are shipped to you, you are likely to save yourself the cost of transporting these defected products back to the factory in order to be repaired.
When you catch the issue at the site, you have more time to fix these issues as compared to the situation when you have to send this product back to China after receiving them. This would also most likely result in late deliveries of these products to the customers.
Maintaining your businesses’ good reputation
As mentioned above, because the customers cannot see your product physically before purchasing it, they have to completely rely on the description that you have provided on your Amazon page.
Even if you might think that this description adequately represents the actual product, unless you carry out a pre-shipment inspection, you cannot be entirely sure that the product your manufacturer from China is sending to you matches your exact description.
Thus, even if you have no intention of misguiding your consumers, without a pre-shipment inspection you can come across circumstances where your customers are unsatisfied because the product does not match its description.
Not only will this cause you a loss of sales, but it will also cost you your reputation as consumers give you negative feedback which might potentially result in Amazon actually suspending your account because they might think that you have intentionally misguided your customers.
Be sure of the quality that you are receiving
One of the most fundamental advantages of pre-shipment inspection, not only for Amazon sellers but for all kinds of sellers, is that you will receive better quality products from your supplier in China.
If the supplier knows that your inspection team will examine the products before they are shipped, and he will be liable to fix any defective products in case they are found, the supplier will take additional measures to make sure that he produces high-quality products that match the specifications that you have provided.
This fear of accountability brought on by pre-shipment inspection automatically result in increasing the quality of your goods as your supplier will be more attentive in order to avoid having to rework or repair any defects found by your inspection team.
Accurate product listing
As mentioned several times earlier it is vital that your product description on Amazon matches your actual product quality exactly. By carrying out at thorough pre-shipment inspection, you are able to draft a better product listing with detailed and accurate descriptions.
You may even ask your quality control inspector to send you production samples that represent the shipment closely, so that you are able to document your product details with the actual sample in front of you, instead of having to rely on documents and reports sent to you by your QC team.
You can even avail this opportunity to take some photographs of the product which you can then use to market on Amazon.
You can use pre-shipment inspection lower risks by verifying that your products are in line with Amazon packaging and labeling requirements
Amazon requires your packaging and labeling to fulfill certain criteria, which then allows you to be a seller on Amazon. If you do not conform to these requirements, then you find yourself in violation of Amazon's policies.
If you wait until you receive your shipment to verify that the packaging and labeling requirements are met, then you put yourself at risk of incurring additional costs in case these requirements are not completed by your supplier in China. It is a good idea to make sure during a pre-shipment inspection that these requirements are adequately met.
What exactly does the pre-inspection process include?
Most of your quality-control challenges can be fixed by performing a pre-shipment inspection prior to having them shipped. For as low as a few hundred dollars, you can seek the expertise of a professional third-party to act on your behalf and inspect your goods to provide an expert opinion on whether or not these products are in compliance with your own product specifications and quality standards.
A thorough pre-shipment inspection will cover all major areas of your products including the quantity manufactured, the appearance of the product, the materials used in manufacturing the product, the dimensions, as well as packaging, labeling and general functionality and safety of the products.
How does a pre-shipment inspection protect Amazon sellers business?
An advantage that you receive from your pre-shipment inspection is control over your payment negotiations with your supplier. You can levy the requirement that complete payment will only be made when the goods pass a pre-shipment inspection. This way, you will not have to pay for any defected products that you might later have trouble recovering in value from your supplier.
If you want to make sure that your business flourishes on Amazon, it is key to make sure that your product matches your labeling and description. To achieve this, draft a well-detailed product description and specification form that accurately represents exactly what you wish to see in your products.
Not only will this help your supplier produce good-quality products, but it will also aid your quality inspection team in making sure that it is checking the product sample for each part of your requirements.
ATI carries out a thorough pre-shipment inspection for Amazon sellers to make sure that they do not face any problems in importing their products from China, providing them a range of services which extends from examining the product’s quality to making sure that packaging is in-line with Amazon requirements.