Product review & score has become a popular feature that almost all the successful e-commerce merchants have applied on their product details page. Main benefit of this feature is: it guarantees the visitors and customers this product is not merely another banal e-commerce product. People are actually discussing about it (both positive and negative) and their thinking is listed here!
People always leave for your rivals when your product details page cannot meet them by ensuring them. Your product details page is the most crucial part of the site as this is the place when your customers decide whether to add the product to the cart or to abandon it. Hence, every effort should be taken to assure the customers that the products you are offering are definitely offers good bargain and value for price.
Among the strongest features in your 5productreviews details page is the option to let the customers express their thoughts and opinions and experience about the product. A simple single line comment added by a happy customer can assure lots of other visiting customers about purchasing the product.
Following are 5 tricks for making your product details page more efficient by encouraging customers and visitors to write reviews for your products:
Tips 1 - Product Details page Design and style:
Your product details page design should get special emphasize hence people always like to visit the products details pages that are visually attractive and neatly presented. The item details page should arrange the product images, description, prices and attribute selection options and so on. very neatly and in a way so that customers can find information easily. If your product details web page design and arrangement is vivid and attractive, people would wish to write something about it. Adding Graphic zooming, image video and multiple images illustrates the product better and therefore gives customers a good insight about the product. When a visitor finds a eye-catchy product details webpage, it's much more likely that s/he would like to add some words there.
Tips 2 - Don't make the process complicated:
Keep the Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you want the rating feature to be present along with the review option, offer a visual 5 star rating that can be ranked using the mouse click. Offer the negative rating options that would offer a bold impression to the visitors that they are free to rate it the way they feel. For your Review make the email fields optional as people often don't want their emails to be obvious publicly. Offer an option whether to show or hide the email address from the published reviews. One issue you should be particularly careful about is the CAPTCHA. Simple CAPTCHA can simply be busted by the spammers and hard CAPTCHA irritates the real reviewers. Choose one which is difficult to break by the Spamming softwares yet easy for the human users to learn.
Tips 3 - Modest the Reviews and score:
Your e-commerce platform should help you administering the review and rating casted by the visitors or customers. You should be able to publish/un-publish the reviews, (even manipulate if you want), control the visibility, control the number of reviews per page, reply back to a reviewer and other conventional review & rating moderation features. Job what your customers are saying about your products, you should regularly moderate the reviews. Visitors feel frustrated they find that their reviews are never getting published in your website. Deliver them thank you e-mail for the reviews and visiting your website and as reply to the review, write something that would not only impress the reviewers but also other visitors.
Tips 4 - Keep the 'Negative Reviews' as well:
If your product details page is filled with reviews with complementing and praising words & all 5 stars, that would possibly make other visitors doubtful about authenticity of those reviews. When customers are criticizing the items, it's your best chance to defend the reason and let others know it. Take the chance to face the negative reviews with satisfying answers and place them among the list of other reviews.
Tips 5 - Reviewing Competition:
How about launching a little gift, free coupon or discount for the top rated testers? Yes, that would definitely encourage visitors and customers explore your products and write something about them. A $5 coupon computer code, 5% discount or free surprise wrapping would motivate many more visitors and customers to create some lines for your products.
Present your products more visually and in richly designed format, offer some benefits for writing reviews, make the process easy and modest regularly to get more reviews.