The negative effects of fake reviews to businesses explained

It is very difficult to build your reputation on the internet as it is a long and tedious process. When you are at the initial stages, it may be difficult to prove to customers that your business is worthwhile.

Reviews are one of the ways potential customers use to judge your business. There are studies that show that the independent reviews are very effective at building trust with client base. Many people have indicated that they trust reviews that are independent and almost as much as personal recommendations from a friend.

Online reviews have very many benefits but it is difficult to get clients to leave a review. Generally, unhappy consumers get time to leave a review as compared to the happy ones. Many businesses have started outsourcing fake reviews so as to bump up their rating. This seems to be a good idea but let us look at its negative effects below.

Fake reviews destroy trust

There are companies on the internet that make money from selling fake reviews. Generally, the reviews are bought from people who earn a living from writing reviews and these works may right many reviews in a day. They may not put much time and thought in your review as they are concentrating on getting cash. Many fake reviewers speak rudimentary English. Most consumers already know how to spot fake reviews and if they find poorly structured comments posted at odd hours they will not trust your business at all.

It can reduce your local search traffic

Google does its ranking based on data. They are very good at tracking and predicting trends. If you have reviews that appear not to be natural then you will be penalized. Google won’t rank you if they realized that you are trying to trick them. This will reduce your traffic and cause a drop in your revenue.

You may be fined

Recently, reviews have become a prominent part of digital marketing. This is because consumers have grown to trust the reviews and regulators have taken measures to quash deceptive marketing tactics. Regulators in New York fined companies with $350000 for posting fake reviews on Google and other popular websites such as Facebook. This can happen to any business now.

You may appear too good to be true

You may have managed to avoid all the above repercussions and have gotten a five-star rating and positive fake reviews. Google hasn’t caught you and you have not been fined. Consumers may think that your reviews are too good to be true and they will avoid your business. Almost all businesses on the internet have negative reviews.

In most cases, fake reviews will affect your business in a negative way. Whether the fake reviews are negative or positive, it is pretty easy to spot fake reviews nowadays. Bob’s Repair is a new and great platform that will help to eliminate fake reviews by using a decentralized platform and a blockchain. All reviews will be based on real financial transactions.

Website: http://bobsrepair.com/

Whitepaper: https://bobsrepair.com/docs/White-Paper.pdf

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