KOOL SWADE SPEAK ABOUT Managers seeking Artists
Managers seeking Artists.
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Let us now consider the issue from a manager’s perspective. If someone wants to become a manager and they have good communication, administrative, networking, business and negotiating skills how do they find an artist to work with?
The first thing is to make sure the manager understands how the music industry works by reading publications, such as this one, or by participating in educational courses. No matter how experienced a manager becomes it is always important to be updating and improving his/her knowledge by participating in training courses or simply by reading the latest books, magazines, or obtaining information from the Internet.
This applies to all professionals in all occupations.
Networking is the next important step. By networking we mean getting to know as many people as possible in the industry. This will include record companies,
publishers, promoters, journalists, film and advertising people and collection societies amongst others. Knowing all the right people will help a manager to open doors further down the road, and its importance cannot be underestimated.
Such relationships can often result in recommendations from a record company, publisher, lawyer or accountant to an artist on the manager’s behalf. Another way to find an artist is for a manager to simply visit clubs and small venues and to trust his/her own judgement to find an artist with real potential.
One way for a manager to learn more about artist management is to join the Music Managers Forum (MMF). This organisation is mainly concerned with artists’ rights but also offers workshops and information for managers and artists. There are Music Managers Forums in Australia, Belgium, Canada, Denmark, Finland, France, Germany, the Netherlands, New Zealand, Norway, Poland, South Africa, Sweden, the UK and the US. The international umbrella body is the International Music Managers Forum (www.immf.com).
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