On the night of June fourth 2013 the Manhattan hotspot 1 Oak was much more poppin' than common. The VIP list if people to attend included Pharrell Williams, Jay Z, Beyoncé, Nas, Q Tip, Busta Rhymes, planners Nigo and Billionaire Boys Club, picture taker Terry Richardson, and the craftsman Kaws—every one of whom advanced toward the club following a selective supper at Tribeca Canvas. The event was a festival of the #BBCDECADE, a tenth commemoration party for the Billionaire Boys Club/Icecream brands. The V.I.P. visitors topped the night off by making a beeline for Roc The Mic studios where they recorded the tune "BBC," which simply happens to be track 10 on Magna Carta Holy Grail. Created by Pharrell and Timbaland, the melody opens with Nigo saying "Okumanchōja Shōnen Kurabu," or "Very rich person Boys Club" in Japanese, before Beyoncé can be heard gloating "my mother lover is an extremely rich person mother lover" like she would not joke about this.
The brainchild of Pharrell and A Bathing Ape originator Nigo, Billionaire Boys Club/Icecream enters its second decade more grounded than any time in recent memory because of an organization with Jay Z's Roc Apparel Group. As per WWD, "BBC and Ice Cream will do $25 million to $30 million in volume this year." These are record numbers for a brand whose most noteworthy stamp at any point was $12 million. With the development of the Billionaire Girls Club line, the elite Bee Line accumulation, and plans to venture into adornments, scent, and eyewear, the brand's future is looking rather rich.
Originator and maker Pharrell Williams has dependably been a tastemaker in music, form, and business, so it should not shock anyone that his clothing image is still in the amusement 10 years after the fact. Extremely rich person Boys Club and its sister image Icecream have applied a significant impact on youth culture, singularity, and style for as far back as decade. Who could overlook Pharrell's "Frontin'" music video, which gave the world its initially look at what might wind up noticeably a standout amongst the most unavoidable brands among celebs and fans alike?
With everything Pharrell does, there's a demeanor of uniqueness and innovative opportunity. From acquainting the standard with varied swag, breaking into the individuals just skateboard world, and infusing streetwear into high mold, Billionaire Boys Club has smashed every single preset limit. After ten years the development is as yet developing. Obviously, the main ones who can appropriately pass on this history are the individuals who were there getting it going from the very beginning. So Complex chose to check BBC/Icecream's first decade by giving them a chance to recount the story themselves.
WELCOME TO THE CLUB
Pharrell Williams: "I met Nigo when I went to Japan out of the blue [around 2001– 2002]. When I went to his showroom, it was the most astounding thing I had ever observed, ever. I just went insane and he let me have whatever I needed to. Thus, I simply appreciated his capacity to change his reality into the elucidation of what life ought to resemble for him. What's more, that took my breath away, I resembled 'Stunning! Here's a person that figures simply as I do and even on a more glory level. Furthermore, he's putting it to rehearse and that is cool.' So for me, that was an astonishing thing to watch."