How To Sell Translation Services

ashlynroy Dec 19 2016

 

 

There are many techniques for getting in touch with potential customers. Every day, we ourselves are aim of hundreds of companies that bombard us with their advertising. Take a look at your spam accounts. Or check out ads showing Facebook right for a moment. Like telemarketing, the efficiency of sending emails at close range or infest Google or Facebook with your ads is based on volume: must give much grilled to many people so someone chop.

If something good techniques type "give grilled" is your comfort: they are very automated and does not require much effort. For this reason, its negative side is that the vast majority does the same. So, ultimately, your efficiency is quite in question. Confessed: would actually read all the advertising messages that you reach the mailbox? By very heavy to put Amazon...

For a freelance translator, spend the day by sending emails to all translation agencies that find can be useful provided many to be sent. It is said that cold door contacts respond around 1%... So take accounts.

In addition, it is worth remembering the law of protection of data and the fines that can drop us for sending unwanted commercial information. Yes, those mass mailings that ever have all sent to addresses info laying thousands of translation agencies on its website are spam.

If we have not yet spoken with any customer or have a portrait robot of our "victim", it is better that we hope to really know who have to go, how, in what way, etc. and make spam a last resort. Send spam by sending it, as that does not.

And what should be done? Letting of automatisms, missives virtual and go out to meet with customers we have previously defined as potential customers. We have to ask them if they are really willing to pay for our business document translation services or not, to what price, etc.

It is what is now called "validating the idea" ("poll the market" of all life).

And that how? Basically it's closer to the dam in the most natural way possible, better if it is in their own habitat. Patience is needed, and hardly anything can be automated: you have to be you there sweating drop fat and talking face to face with your customers.

Let us take a simple example. Imagine a company that wants to offer services to translators, where would go to meet your market and Plumb it? Where we brought together translators (both virtual and in person)?

Instead of sending our curriculum by e-mail to a law firm that you don't even know if you need translations (will anyone read it? will sound it to Chinese?), why not go with your cards to any talk that will be organized in law school? In question time, not you cuts: get some interesting and advantage to introduce yourself and say what you do. If any of the present needs or has needed a translator, surely will be it close to you to ask for your card. True Story.

In these first shots of contact, instead of selling us without remorse, it is preferable that we do many questions and we are interested by the potential customer experience. Do you often need translations? To which languages? Are they very large orders? Do you need them for another day? How much can has paid for translations? Has he worked with agencies?

Surely we will find answers and anecdotes from the most varied, but all it will be useful to assess the market. Even someone will tell us what there is Google Translate. Patience. It is normal. Over time you learn to take these things with humor and even you pose an interesting challenge.

It is very important to ask questions and pay close attention to all the details that can give us. Perhaps discover some niche that we were unaware or that there is not much demand for our expertise. The information that we collect will help us sharpen our ideal customer that is the ultimate goal of our research: know who is, how, think, do, have hobbies, etc. the person who is going to hire our services. A robot portrait we need to modify our offer of services according to the needs which puts the pasta.

In summary, for the plumbing market can perform the following steps:

  • find out where your ideal customer congregate.
  • talk to him and listen carefully. Do you value the translations? Do you have someone who makes them now? We can create a script with questions, although it is not necessary to follow it to letter.
  • Expose your proposal in a general way and wondered what they'd find in a service of translation (or interpretation). Question what should do so it should ask you to perform a custom.
  • validate the proposal. In a subtle way, you should ask how much it would be willing to pay for your services. This will help you to determine the sensitivity to the price of that customer.

In this latest economic aspect and relationship to direct clients, remember that it is not the same talk to who hire us, with whom we pay. For example, suppose we have the possibility to talk with the President of Spain's largest law firm. Unless you especially like languages or translation, we would have to impress you much so that, in the future, it is decided for us if you ever need a translation. However, if we speak with its secretariat, it is more likely to retain our card and keep us in mind.