One year of Exposure
It is well known that presenting a promotional calendar to your customers is a good strategy to maintain your brand out in front of folks for a whole year. In the end, we all need a calendar. In reality, many people require more than one (one for that kitchen, one for your bedroom, one to the office, etc.). And individuals consult their calendars repeatedly all year round. Compare by using the exposure you might get with additional typical advertising that is certainly read once and after that disposed of!
Like a designer with give attention to calendars, I've helped numerous clients produce calendars and seen top notch that of a great marketing piece a well-produced, custom calendar could be. I've also seen the way it pays to prepare yourself and locate a printer at the beginning of the process.
Personalize it for Greater Impact
While there are numerous promotional product suppliers that will sell which you pre-printed calendar together with your logo over-printed in the bottom, choose creating your individual completely customized calendar. A custom printed calendar will surely cost a little more than its pre-printed cousin, nevertheless, you will make it appeal far more right to your visitors. You can choose calendar images that highlight your products or services, your neighborhood, or maybe your customers' interests. A calendar that tells a tale about your company, that showcases the personality of one's employees, or that depicts your company's involvement in the neighborhood will hold much more intrinsic appeal on your customers than a generic calendar with pretty pictures.
Recently i dealt with a local lending institution in the American to help them develop a customized calendar. They decided that even though a customer might appreciate a pre-printed calendar with scenic photos, they will don't have any special reason to remember or consider who gave it to them. Instead the finance union held a photo contest among their members with the theme of scenery in the North american. They publicized the contest in the year and generated considerable enthusiasm to the project a long time before the calendar was even printed. They received a lot of entries, and we produced a totally stunning calendar that made both credit union and its particular customers feel proud. From both a visual along with a marketing standpoint, the work was a total win-win.
Make sure you remember those Dates!
The finance union example also highlights another custom calendar printing advantage. Because all in the calendar could be customized, these folks were able to include inside the calendar dates not simply standard holidays but also every aspect of the finance union's as well as the local community's schedule. Credit union holidays and early closings in addition to local events counseled me marked throughout the year. This may cause the calendar not simply a beautiful marketing piece but also a tremendously great tool for the customers, definitely another excuse that will put it on the wall.
Three Steps to Successful Calendar Printing Project
Even though it is certainly very easy to start up a calendar project December 1st and have the end product before Christmas, unless you happen to have twenty pieces images ready to venture to the printer, prehaps you are should retain more time than that. Based on when you really need to have calendars at your fingertips as well as on your process for collecting images, you may need to start worrying as soon as February or March.
The 1st step: Look for a Calendar Printer
Yes, could you talk to your boss, it seems sensible to consider an excellent calendar printer. You may well be able to work using your local print shop with this project, but then you will be better off locating a printer masters in high-quality, full-color calendars. Be sure you find a printer which team you can call on the telephone and actually talk with! Will the printer have the ability to answer questions and make suggestions over the project from start to finish? Otherwise, then keep looking. A great calendar printer will ensure that you understand all of the steps which are mixed up in the project to ensure there aren't any surprises as you go along.
Make sure to interrogate prospective printers thoroughly. Ask for prices and turn-around times. What exactly is included in the price? What are the artwork, set-up, or finishing charges which are not included in the quoted price? May be the printer expecting finished, print-ready artwork, or do they really handle the design for you? Are they going to customize their calendar designs available for you? If that's the case, can there be a different cost? Most importantly, ask for sample calendars so that you can judge for yourself the caliber of the printing, the paper stock and also the design.
The second step: Assemble your In-House Resources
Right now, you should have a good suggestion with the parameters for your project. The time has come to get management fully briefed and pre-plan the important points. See how many calendars you may need and establish a budget. The most important real what will you use for artwork? What's going to function as theme with the calendar? Do you need to plan a photograph or art contest? (Kids' drawings produce a popular calendar theme.) Are you gonna be using product photos? If that's the case, maybe you have an inside art department that can help to repurpose existing photos. You may have to work with a photographer (or partner with one inch exchange for promotion inside the calendar)?
Remember one other aspects of the calendar. Are you currently about to highlight events or dates throughout every season? Perhaps there is a logo and other information printed for the calendar page? Will the calendar include any extra pages (independent of the Twelve months) for which you have to provide text or images? Front and rear covers? Your printer should currently have show you precisely what is required.
You will probably need to generate a timeline. When do you require the calendars? How will be the calendars being distributed? At the conference or another function? Or maybe in the mail prior to Christmas? Make sure you know when you really need to supply artwork on the printer in order to get your calendars back in history.
Third step: Collect Images and Date Information
Hopefully, in the first task, your printer filled you in about the file formats and resolutions essential for photos, logos and other information. Or else, have that information and make certain that everyone that's providing artwork or other information for your requirements is apparent on which is anticipated. The last thing you need is usually to hand something to the printer just in time in order to meet your deadline then find yourself using a delay because half the pictures are too low in resolution. Should you not know how to judge the resolution, confer with your printer. As you become close to the point in places you except time you'll need, you might like to confer with your printer again, simply to remember to be not leaving anything out. When you hand everything to the printer, they should be capable of taking over following that and generate a great, all-year marketing piece to you personally.
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